When Bill Gates famously set the goal of putting a PC
on every desktop, the key ingredient was selling physical hardware
along with Microsoft Software.
Note that the focus was on a singular transaction where the PC
and Software were sold on a perpetual use rights basis.
Starting with ASPs in the late 1990's and moving into the
various Cloud offerings available today, a new software licensing
model came into play, subscription software for Service
Providers.
This is what NewLease is all about.
We distribute and aggregate subscription licensing models for
Service Providers from many of the world's leading software
vendors.
In addition, NewLease Services assists vendor and partner
customers transition to Cloud and subscription centric business
environments.
What sets us apart is our singular focus on this new
business model.
This is important, because in the subscription software world
the Service Provider, NewLease, and the Software Vendor don't make
a cent until the end-user customer starts and continues to consume
the service.
So while the original software licensing models were driven by
getting to the point of sale, subscription licensing based
offerings are completely driven by what happens after the point of
sale.
This diagram calls out the main differences in the models and
highlights the fact that what leads to success in the perpetual
world might actually be a blocker for a success in the subscription
world.

Our customer and vendor engagement process is driven by our
ability to help both vendors and our customers harness this
fundamental shift away from getting to the point of sale to helping
Service Providers grow as well as exceed end-customer
expectations.